(Startup Stress ) I have a love/hate relationship with my Personal Trainer. He talks MUCH SMACK, when I’m struggling!
I wanna punch him in the neck!
I give him dirty looks. He grins. We laugh.
He helps me to remember that if I want results I have to put in the work.
The same principle applies to my tech startup.
I forgot that “startup” means:
—if need be back up
—DON’T give up.
We had to pivot last week.
Change the timeline.
I realize the things I know about marketing high-ticket/high-touch services are NOT the same strategies for the successful launch of an app.
It is humbling.
One of the things I have to account for is making space for “early adopters.” Because this product is tailored to how Black Women buy and engage with content, the women who preorder will now have the opportunity to “test-drive” the app FIRST.
This added a WHOLE other level of “putting in the work.” It’s a fourth set of push-ups, sit-ups, and swats after your muscles are so fatigued they shake.
But it’s worth it to create an INFORMED product that really serves Black Women.
Our voice. Our way. Our terms.
It matters to me that Black Women have a voice. Allowing the preorder consumers behind the scenes ACCESS will help us create a product that Black Women LOVE!!!
If you want the opportunity to be an early adopter, join me Sunday 1pmPST. This digital platform is about us as Black Women creating and consuming media that makes us feel PROUD to be Black women. I’m done with how the media paints us. Are you?
Here’s the link for the deets: www.venusopal.com/earlyadopters
Ok. Back to work. I need my body strong to birth this startup.